Business South goes into bat at the Rose Bowl

The home of Hampshire cricket opened its doors to the fifth annual Business South B2B expo today.

Around 100 exhibitors were at the Rose Bowl to showcase products and services. They included universities, chambers of commerce, local authorities, charities and an A to Z of business sectors.

I was at two of the debates facilitated by the Wow Company’s Peter Czapp. The first was on internet marketing and in particular how to get to number one on Google. We discussed the basic proposition that content is king so it needs to be refreshed, dynamic and of real benefit to users. In more detail, we looked at the value of inbound links, page ranks, meta tags, writing a wikipedia page, using Google Analytics and local listings, and adding your location to key search words.

The other debate was on improving customer relationships with a specific focus on ensuring existing clients know the full range of products and services you offer. There were some really helpful tips on devising opportunity matrices and customer surveys – great stuff for small or indeed any business to know about.

The event was supported by Business Link, Hampshire County Council, Southampton & Fareham Chamber of Commerce, BH1 and Kinnarps. The chosen charity was the Jubilee Sailing Trust. For more information visit www.business2businessshows.com.